Every year as part of Fenwick’s marketing calendar they run a huge beauty week event across all 9 stores.

Key to the event is an exclusive beauty bag gift which is given out to customers spending over a certain amount.

Working closely with the e-commerce manager I concepted photography ideas for the bag to create assets that could be used across a broad range of applications, including online, print and in store.

The aim was to create a clean look showcasing all the products and brands on offer but also to look contemporary and have a sense of dynamism so we photographed the products ‘bursting’ out of the bag.

I then used the assets to create a number of pieces of print and online artwork as well as moving gifs for social media.