The brief was to lead the art direction for photography assets to be used online on the Fenwick blog highlighting seasonal spring summer trends in women’s footwear. The assets needed to have a preimum feel to refelect the high end products and the brand itself which aims to create  a luxurious shopping experience.

I created mood and concept boards tapping into current trends combining soft nudes with contrasting raw and industrial textures like cement and plywood to give a contemporary backdrop for the footwear to be phtographed on.