An exciting brief that asked for me to create fun and engaging assets for social media centred around holiday fashion edits that promoted products pulled from the Fenwick stores.

Working closely with the E-commerce manager I curated and concepted 4 holiday edits; beach, city escape, yoga retreat and staycation, selecting products from in store to create the key looks.  

The brand had a strong history linked to illustration so illustration was incorporated in to the assets and they were then brought to life with animation to allow for a fun and unique set of assets that would inspire their customers to shop.