Tasked with redesigning the original gift cards that were generic off the shelf designs to create a bespoke design, that was both unique to the brand and helped to reinforce brand identity.

I used the ‘F’ from the logo to create a repeat pattern design that was printed with spot UV on to the Fenwick green. The Spot UV catches the light to create an elegant and subtle design synonymous with the brand. I then created a wallet and debossed box to complement the gift card. 

I also created a special Christmas edition, turning the ‘F’ pattern into a Christmas tree shape and adding touches of gold for a more opulent feel.

Responsible for the art direction of the photography of the gift cards I incorporated marble and gold backdrops to showcase the gift card designs to create a number of versatile assets that could be used both online and in store.