With the launch of the new Fenwick website a new email template was needed to make sure the brand identity was carried through with a seamless journey between email and website.

After creating and establishing the brand guidelines for the new website I made sure the brand identity was maintained through the emails creating an elegant and refined design that would allow the premium products to take centre stage.

Having a mobile focus was key to the email design brief so a responsive template was adopted to ensure for a good user experience across devices.