ABI BETTINSON

A Graphic and Digital Designer based on the outskirts of London, who loves to create beautiful clean design with a strong attention to detail.

Thank you for taking a look at my website!

I’m a Graphic Designer with over 8 years experience working in the field and I’m passionate about what I do. I love working with companies and clients to create beautiful, clean and purposeful design solutions.

Starting life in the Fashion world, studying Fashion to MA level at the prestigious school of art – Central St Martins gave me an amazing foundation in the principles of design and taught me that attention to detail can take a good design to a great design. However whilst obtaining invaluable skills on leaving I became disillusioned with the fashion world and instead inspired by a time when the online world was taking flight I decided to turn my skills to Digital and Graphic Design where I suddenly found I was at home. And so my career in Graphic Design was born.

Combining my deep understanding of the world of Fashion with Graphic Design I have been lucky enough to work for a number of online fashion and retail businesses, including global shoe brands Cat footwear, Hush Puppies, Keds, Saucony, and also the nationwide department store chain Fenwick, where I worked as the lead Digital Designer working on the launch of their first ever e-commerce site.

Focusing on immersing myself in the brands I work for and really understanding their DNA but also having a strong commercial sensitivity, I have designed Digital artwork for websites, emails, adverts, as well as print work and have also embraced taking on the art direction for photography shoots setting the mood and feel of campaigns.

If you would like me to work with you on your design project or have any queries please get in touch and I will be happy to help.

Brands/Clients:  Fenwick, Bentalls, CAT, Keds, Sebago, Merrell, Saucony, Hush Puppies, Tiffany Rose, The Podcast Show, Jaego’s House, Inline London

Industry:  Fashion, Retail, Beauty, Lifestyle

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