The brief was to lead the art direction for a photoshoot showcasing a round up of seasonal beauty products from Fenwick. The assets needed to have a luxurious feel and were used predominantly online, featuring heavily on the inspirational blog

I created mood and concept boards tapping into current trends like Miami pastels mixed with nude tones and soft foliage shadows to give a summery, but sophisticated holiday feel, that complemented the themes of the beauty products themselves.