I was asked by the head of e-commerce to come up with the brand guidelines to inform the look and feel of the new ecommerce website launch.

The new brand identity needed to embody quality, luxury and sophistication. It needed to work across a variety of platforms including offline to make sure there was one strong cohesive look.

Having established the creative guidelines for the brand I worked closely with the creative agency to lead them in the art direction and identity for the design of the new website.